The single was released by RCA Records on September 16, 2016. The song was written and produced by American R&B producer The-Dream. The song follows her previous single «Superlove», released on July 15, 2016.
In 2007, Tinashe joined girl group The Stunners, founded by Vitamin C. Her bandmates were friends Marisol Esparza, Allie Gonino, Hayley Kiyoko, and Kelsey Sanders. Six months after their formation, the group signed with Columbia Records. The Stunners recorded a single that was to be used for the iCarly soundtrack; however, the single was never released.
In 2009, the group left Columbia Records and signed a production deal with Lionsgate Entertainment, who also produced a scripted television show pilot based on the group for MTV. On March 18, 2009, they released a single, «Bubblegum», on iTunes, along with the official video.
In October, the group released a 5-song EP, influenced by artists such as Madonna, Gwen Stefani, and Rihanna. The music video for their promo single, «We Got It», was released on February 22, 2010.